I was the creative director on this project and lead the vision from concept to delivery. I explored filming techniques and cinematic art direction to bring this creative to life in an explosive way. I took a focus on bubbles and fizz, while pushing the thirst quenching flavour cues through close up shots. I developed bold graphical treatments to reflect the brand and allow the message to cut through in a powerful, l way.

I directed the shoot in our studio, and was able to experiment on set with different lighting and shot compositions to push the creative in interesting ways. I also brought the whole thing together in the edit, including creating and incorporating 3D elements and using sound design to bring out the details of this  dynamic video project.