This was a motion-first campaign, with the main deliverables a series of short videos, so I was brought in to help lead the creative direction and develop the animation style. We took a focus on using the ink bottles as characters to tell the story and embody the ease of use of EcoTank printers in a light hearted, charming way.

I was able to collaborate with a 3D designer to create the background environments, and explored emerging technologies to combine 2D and 3D elements in a time-efficient way when animating the characters. I developed the look and feel of the bottle characters and explored animation styles to breathe life into the main characters.

I then created a series of animated videos and key visuals, exploring customer scenarios and seasonal events.