Arla - Open Farm Sunday
Brief Overview
Arla approached us to create some digital and social content to highlight their annual event Open Farm Sunday, which sees the cooperative open the doors to select farms around the UK, inviting customers to visit and experience first hand what goes into dairy farming for Arla
My Role
Creative Director & Lead Editor
My Involvement
I was able to work closely and directly with Arla to lead this project from the start. I worked up storyboards and worked with our production team to orchestrate the shoot on Home Farm in Dorset.
I directed the shoot from the 4am start, capturing the farmers carrying out their daily routine, and conducted and interview with the family, managing to capture their personalities and encouraging them to celebrate their partnership with Arla.
I oversaw the edit of a full length feature film as well as cut down edits with specific highlighted areas.
I was able to work with Arla to create a social strategy for the event and created content to satisfy the needs.
