Google Maps - Introducing Explore
Brief Overview
We worked with Google for the release of the ‘Explore’ feature on their Maps app. We created the DOOH content for the project which was a programatic ad campaign featuring localised creative based on geographical data from digital billboards.
My Role
Motion Designer
My Involvement
I created the animation for this project and closely followed th Google brand guidelines to create the content. I worked wit different data sources to input the information for each of the ads.
A lot of testing was involved in the project to ensure ther creative worked effectively with the given data and screen parameters.
