Yoplait - Reintroducing
Brief Overview
Yoplait approached us to create a video as part of their planned reintroduction to UK retailers. The video was to take a nostalgic approach to showing some of their brand heritage and focus on their ignited intent for success as a retail partner.
My Role
Creative Lead & Animator
My Involvement
I was the lead creative and animator on this project and was able to work closely with an illustrator to lead the creation of the visual style. I managed the workflow process from storyboard - illustration - animation and developed the process to allow for the tight turnaround time on the project.
I was able to explore character rigging and animation in Blender and how that integrated with the 2D animation in After Effects.
