Morrisons More Card

Brief Overview

Morrisons asked us to develop the motion for their new loyalty program ‘More Card’. They needed a motion identity for use across social channels, CRM and their website.

My Role

Creative Lead & Animator

My Involvement

I was the lead creative and animator in developing the motion branding for Morrisons More Card creative.

I explored different patterns of movement for each element, from graphical components like the leaves and the typographic treatment. I also created the animation for the card itself which was widely used across their content